With over 8 million business accounts and over 700 million users, Instagram is one of the most popular social media platforms today. The mobile-based social network also serves as a marketing tool for businesses who want to extend their reach to a more specific audience, increase user engagement, and boost website traffic through social media. Instagram’s young user base (over 60% of users are under the age of 20) presents a unique opportunity for businesses to connect with a rapidly expanding demographic.
However, there is more to effective Instagram marketing than simply sharing eye-catching product shots. It is the end result of a deliberate plan that involved both visual imagination and fruitful engagement with the Instagram audience.
Find Success With Hashtags
Hashtags on Instagram are a simple way to get more attention and build new connections. To get the most out of Instagram, you should create hashtags that are simple to search for, scan, and remember. Keep in mind that the point of using hashtags is to attract a wider audience and generate more interaction with your tweets. The company Pottery Barn, using the hashtag #mypotterybarn, is a great example of efficient hashtag usage by a business. The hashtag promotes brand recognition and interaction with the company’s products and services.
Use Instagram’s social sharing features to spread your message to more people.
Users of Instagram may share content from their profiles on Facebook, Tumblr, Twitter, Swarm, and Flickr. Using an IFTTT Instagram recipe, your photographs and brand’s message may be instantly shared across many platforms. You may use the social sharing function to get your brand’s word out on other social media sites than Instagram.
Automate Your Way to More Fans
Following other Instagram users and engaging with their posts through likes and comments is a great method to increase exposure for your company and attract new followers. You may do it by hand, or you can use a bot to automate the process.
With the aid of an Instagram bot, you can quickly and easily gain genuine followers. To do this, it communicates with members of your target audience or sector of the economy. On Instagram, for instance, if you like or follow another user, that user is more likely to return the favour. If you’re an Instagram user, you’ve likely visited the profile of a total stranger just to see why they followed you or liked one of your photos. The increase in followers and likes can be attributed to people’s innate curiosity.
QuickSprout reports that the average number of new followers you gain is 6.1 for every 100 photographs you like or comment on from users you don’t already follow. The issue is that you simply cannot devote your entire day, every day, to the task of following and like individuals and their content in order to expand your account.
Like a real person, an Instagram bot will follow, like, and unfollow users who don’t follow them back. Your Instagram following will expand automatically and rapidly.
Caution: Instagram automation should be used sparingly. Don’t get too robotic in your approach, or you can get blacklisted. Getting to know your target demographic and engaging with them is step one. Start utilising automation to scale up with fewer human efforts once you’ve used hashtags and shared your messages on other social media networks.