Five Exceptional Cases Of Facebook Ads

Getting your marketing message through on Facebook is more difficult than it looks.

To begin, if you don’t spend money on Facebook ads, you’re not going to get very far (but still possible as ALS Bucket Challenge proves).

Secondly, conversions from Facebook posts aren’t always what you anticipate them to be, even with the most exact targeting and fantastic reach numbers.

The question then becomes how to get the most of your time and money spent on social media marketing. Take a cue from the most successful Facebook advertising campaigns. Here, I’ve included several examples of successful brand marketing on Facebook from both large and small businesses.

First, Slack is where you should be sending your message.

Slack is a service that was launched in 2013 that enables remote teams to communicate and collaborate. More than 130 thousand people are following them on Facebook.

It’s not simply a wishy-washy promise; they’re solving it with really specific numbers, which gives us confidence in their competence. Take a look at the picture after you’ve read the ad copy (and especially the bit where they briefly describe the app’s purpose).

It has everything you could want: it’s bright enough to grab your attention any time, it’s upbeat and promising a little of fun amidst the stress of work, and so on. Conversions for Slack through Facebook are naturally quite high.

Just do it; that’s Nike’s motto (design amazing content strategy)

Even if you think it’s simple for Nike with their golden marketing budget, there’s still a lot we can learn from them as we go through the many sorts of companies we’ll be discussing.

Nike’s main brand page has almost 35 million likes, making it a social media phenomenon. It exceeds the landmass of several major nations… To that end, what strategies do they employ?

a) Nowadays, video has constituted the overwhelming majority of updates.

Some videos (like the one above) are composed entirely of still images, but are presented in the form of a moving picture when posted online. What do they know at Nike? In other words, Facebook is a superior platform for those kinds of films.

b)Nike has a Facebook page dedicated to almost every one of their goods.

Nike Football, for instance, has more than 44 million likes.

If you have many goods, this strategy makes sense because some customers may only care about one type of update.

If you’re selling gadgets, for instance, you might dedicate a whole page to your best-selling Televisions, headphones, or mobile phones. Your subscribers will be less inclined to defect.

c) During its history, Nike has prioritised a variety of key aspects.

Their social media posts this year have focused on issues of fairness, such as the rights of women and the underdog.

Because it’s the current fashion, that makes sense. As a company, Nike pays great attention to any and all controversies that arise within its sector (or even remotely relate to it) and takes a stance on them. You can bet that nothing generates interest and attention like a hot button issue.

Third, Biltwell, Inc., your target market is clear.

Now, for a full change of pace, let’s examine motorbikes.

According to their Facebook page, Biltwell manufactures components and accessories that “provide a new level of enjoyment to riding and customising bikes.” Just posting Biltwell items likely wouldn’t generate much interest. Thus, they are engaging in an entirely new strategy: using the Facebook page to cultivate public perception of the brand.

Red Bull: Tell a Tale

Finally, there’s Red Bull. Their Facebook presence is just as outstanding as the rest of their marketing plan.

With a $2 energy drink, people aren’t necessarily stalking their page in the hopes of a sale so they can afford to buy it. Where did they come from?

Nevertheless, Red Bull is not an energy drink manufacturer; rather, it is a book publisher. They represent the ideal that society strives to achieve.

Like Biltwell, Red Bull uses content creation to encourage positive brand associations. Motorcycle parts and accessories are intrinsically linked to the lifestyle that motorbikes represent, while Red Bull has nothing to do with athletics. Students drink it to stay awake in the library, partygoers combine it with vodka, and exhausted drivers avoid dozing off behind the wheel.

Then you fit the demographic for the genuine deal, Red Bull. I mean, who are they? Teens and young adults who are constantly on the go. Also, what kind of content do they want to find on Facebook? Actions of epic excitement. Thus, you won’t find any free cans, adverts, or promotions on the Red Bull Facebook page that would lead you to believe that you should go out and buy some Red Bull. Photos, movies, and accounts of extreme sports including bungee jumping, downhill skiing, and outrunning will be displayed.

Five, Volvo, try some new equipment

Volvo’s Facebook advertisements use augmented reality to set a new standard (AR). The automaker used Facebook advertising to promote its new electric SUV after releasing it.

Challenges have arisen in the car sector, as they have in many others, because of the COVID-19 epidemic. Because automobile transactions have always been conducted face-to-face, this shift has proven particularly difficult for the industry. Volvo had to adapt to new patterns of behaviour brought on by the epidemic. The use of augmented reality technology was crucial at this point.

An interactive commercial was presented to the user, which detailed the many amenities of the car. It established a protected virtual storefront that came as near to a real-world purchasing experience as a Facebook ad could muster. The campaign succeeded in raising product recognition by 6.7 percentage points.