Conclusions From SMM World 2023

The world’s foremost experts in each social media platform will be speaking at Social Media Marketing World, the largest social media conference in the world. Learning and making connections have never been easier! There were many inspiring speakers at this year’s Social Media Marketing World, including Guy Kawasaki, Mari Smith, and Brian Solis, to name a few. Nevertheless, your time spent outside of the conference will have a greater influence on your success.

There were several opportunities to build meaningful contacts, including networking events, meet & greets, and even early power walks. Our plan is to work through the digital replays of the seminars and learn anything we missed while socialising.

Listed below are just a handful of our major discoveries during SMMW 2023.

It’s safe to say that Facebook won’t be disappearing any time soon…

But Up!

Facebook is thriving and growing. It was a common topic of discussion at a number of sessions, with several presenters focusing specifically on this issue. It’s not just the most popular smartphone app, but also the most popular social networking platform. 8 out of every 10 minutes spent in any app is spent on Facebook, which is a major takeaway. It’s obvious why advertisers should keep pouring resources into the social media behemoth, with its 80 percent smartphone penetration.

Nevertheless, Quality Matters More Than Quantity

As more and more material is produced by marketers, many of them find it difficult to rise to the top of the online noise. Finding your target audience and making the most of your material were common topics discussed by the many speakers. There has never been a time when it was more crucial to find out where your audience is and then put your money there. Newer channels like Snapchat and Periscope may appear enticing, but they aren’t the best bet if you want to reach women in their mid- to late-thirties. Always put your consumers and your brand first.

Mutual Understanding Is Established Through Social Interaction

During Social Media Marketing World, one of the most discussed topics was how to include human ties into social media marketing. Individuals are more likely to relate to you than they are to your company. For companies to succeed on social media, they need to stop being so stiff and start revealing their true selves, warts and all. Consumers want to see proof that a real human is operating the computer, therefore provide it to them.

Some Suggestions for the Future

In fact, you should definitely check it out!

Set your goals for the week in advance. Among all the panels and parties, it might be easy to miss something important. Choose the speakers and activities that are most important to you, and leave some room in your schedule in case you receive any unexpected invitations.
Make a plan to meet all the people you’ve been dreaming of meeting! Don’t be too rigid in your approach that you miss opportunities, though. Perhaps you’re having a conversation with the next big thing on social media.
Put on your own social gatherings and meetups. Those we met at the beginning of the week sought us out again and again. Don’t blend in with the throng; organise your own event and send out invitations to everyone on your guest list.

Getting to know new individuals and establishing meaningful relationships was a major focus of this year. Thank you for the opportunity to meet everyone, and we hope to see you all again next year!