This is especially true in the realm of social media, which has been completely taken over by influencers. The importance of an influencer marketing approach in digital marketing plans has grown significantly over the past several years.
The return on investment for influencer marketing has been shown to be 11 times higher than that of traditional advertising.
In 2021, Influencer Marketing Hub revealed that nearly 90% of marketers who used influencer marketing considered it to be extremely effective for their business.
Selecting the best influencer to work with for your brand’s specific needs and goals in social media marketing is an important first step.
But first, you’ll need to learn about the various forms influencers take and the resources at your disposal.
In this article, we’ll break down the many influencer categories to help you select the most appropriate one for your business’s needs.
Well, so let’s get going.
Tips for Locating Influential Users on Instagram
In order to identify the best influencer for your brand, you should first understand the many types available. But with so many options, how can you pick the best Instagram influencer for your needs?
In fact, you can accomplish that in a million different ways. You could use Google if you like. Just by doing a search for “influencers in my niche,” you can find a long list of potential contacts. The same concept applies to Instagram, where you may search for influencers in a certain field by looking for posts with relevant hashtags.
A further option is to make use of Influencer Markets, such as Ainfluencer.
Ainfluencer is a marketplace specifically for locating influential people, which greatly simplifies the search process. The marketplace is user-friendly and free, allowing users to narrow their search for influencers based on criteria like gender, geography, hashtags, number of followers, and more.
According to Their Instagram Follower Numbers, Influencers Can Be Classified As One Of Three Different
In terms of the number of people they impact, Instagram “influencers” can be broken down into four categories: mega, macro, micro, and nano. To begin, let’s agree on what each of these terms means: mega, macro, micro, and nano influencers.
The benefits and drawbacks of collaborating with various forms of influencers will be discussed. We’ll look at several examples of each kind to better grasp the distinctions between them.
Varieties of Influencers
If you want to reach the most people, you need to be a mega influencer, someone with more than a million followers. Because to the sheer size of their following, these personalities have a “mega” effect on culture and business. Influencers can be well-known people or bloggers in any field.
The Benefits and Drawbacks of Collaborating with megainfluencers
The biggest perk of collaborating with mega influencers is the great exposure their large followings can provide for brands on social media. Thousands of individuals are exposed to their Story and content. It’s important to weigh the benefits of working with this influencer against the drawbacks.
Mega influencers are not the greatest choice if your product fits into a certain niche because of their high price tag and wide range of followers.
Millions of people follow macro-influencers on social media. Macro influencers, in contrast to mega influencers, gain their followings mostly through internet-related and professional endeavours such professional blogging and vlogging. Macro influencers are the most effective because they have a large following and a significant amount of sway.
Dealing With macronfluencers: Benefits and Disadvantages
Macro influencers are trustworthy brand advocates because they have established credibility among their particular audiences.
While macro influencers are less expensive than mega influencers, they nevertheless charge companies far more than micro influencers. You should also think about the fact that it becomes increasingly difficult for macro influencers to engage with their followers efficiently as their number of followers grows. Since this is the case, their veracity and reliability could be suspect.
Those with 10,000 to 100,000 followers on Instagram are considered micro influencers. In most cases, they enjoy widespread notoriety within a limited subset of their subject and are regarded as leading authorities in that subset of expertise. Micro-influencers are typically subject matter specialists in a specific field, such the fashion industry, the gaming industry, the fitness industry, etc.
Micro-influencers: the benefits and drawbacks of collaborating with them
Micro-influencers’ audiences may be smaller than those of mega- or macro-influencers, but they nevertheless place a high value on their content. Because of this, they are considerably more likely to persuade their target market. Despite their low price, they have a high rate of interaction with the target audience. These influencers are the best bet if you want to boost consumer participation with your business.
At the bottom of the influencer pyramid sit the nano-influencers. Nano-influencers can be identified quickly by counting their followers. Nano-influencers are those who have between 1,000 and 10,000 people following them.
They are the most engaged members of their communities and have a great deal of sway in the affairs of others around them. These community leaders advocate for their brands by encouraging their followers to recommend them to their friends and family.
Nanoinfluencers: the benefits and drawbacks of using them
Nano-influencers are the least popular of all influencers. Hence, like micro influencers, the biggest disadvantage of working with them is that they have a relatively small number of followers.
In any case, local brands have a lot to gain by collaborating with them because to their highly focused audience, high engagement rate, and low cost.
There is a growing need for influencer marketing as the number of influential people continues to rise. To effectively promote your company, you must first understand the many influencers out there and where to look for them. The Ainfluencer marketplace is a great location to locate relevant influencers to approach about working together.