It could be daunting to dive into marketing on TikTok, a popular video-sharing app. It’s relatively new, but it’s already revolutionised the social media landscape. When the entire premise of a platform is centred on lighthearted, humorous, and brief video content, it can be challenging to figure out how to market to your intended audience. But if you do it right, your content can go viral, and you could get amazing results.
Successful TikTok marketing will help you connect with your target audience, inspire them to become loyal fans, and ultimately bring in more leads. Why You Should Start Marketing on TikTok Right Now
Quick expansion is being seen on the platform
TikTok celebrated 1 billion MAUs (monthly active users) in September 2021. As of the end of 2021, TikTok had amassed 656 million downloads, making it the year’s most popular app (which was over 100 million downloads more than the runner-up, Instagram).
Currently, TikTok is the world’s fastest-growing social media platform, and it is rapidly altering the way we consume media on the web. The most widely shared content type on social media platforms is now shorter video clips. Short-form video features like Instagram Reels and YouTube Shorts are being introduced by competing platforms as a means of keeping up.
When we say “niche,” we’re not referring to overly generalised fields like “fashion” or “beauty.” Those looking to reach a specific subset of the internet population will find that TikTok is the place to do so. You can find people interested in ‘festival outfits’ instead of ‘fashion’ and ‘ethical skincare’ fans instead of ‘beauty’ fans. Of course, not every niche will be on TikTok, but it is a fantastic way to reach people who share a similar interest in your brand’s specialised area of expertise (depending on the brand, of course).
The phrase should spread like wildfire
You don’t need thousands of followers to have your videos go viral on TikTok thanks to the app’s clever algorithm. Your video will be featured on the ‘For You’ page if it is deemed to be of high quality and the audience finds it interesting. Even if you don’t have a huge following, if your content is compelling enough, you might still get a lot of views. Using the TikTok algorithm, you can also spot rising viral trends and quickly capitalise on them to expand your audience and profile.
Connect with key opinion leaders
Recent research shows that TikTok influencers have an engagement rate of 17.96%, while those on Instagram only see 3.86% and those on YouTube only see 1.63%. When compared to platforms like Instagram, where influencer marketing comes at a hefty price, TikTok is a fantastic platform to partner with influencers on because influencers also want to increase their visibility and many are more willing to work with brands at a more reasonable rate.
Put your imagination to work
Working on TikTok campaigns is exciting because of the need for creative, attention-grabbing content. It frees your mind to explore novel avenues in the pursuit of producing engaging content that accurately represents your brand.
Ads that don’t come across as ads
Today’s Internet users are extremely savvy; 37.5% of them employ ad blockers in their browsers. When advertisements interrupt the content a user is interested in, it can feel like they’re being sold to, which is a turnoff. The best part about marketing on TikTok is that it doesn’t feel like marketing at all, but rather like it’s there to entertain and inform.
Never create content for TikTok with the intent of making a profit. When using a platform whose primary purpose is to provide entertainment, this is not what users want to see. Lead generation will occur organically if you use content to boost engagement and create a dedicated following of people who are interested in your product.
Get the word out to the youth
TikTok users skew young; the median age is just 16. Brilliant TikTok strategy with high-quality, compelling content will do the trick if you’re trying to reach this demographic. TikTok ads reach 17.9% of all internet users aged 18 and over, which is nearly 885 million people. This should put to rest any fears that your content is only reaching people who cannot afford your products.
Of course, not everyone will enjoy using TikTok, just like no social media platform will appeal to everyone. To put it plainly, if your target demographic isn’t present on a given platform, we wouldn’t advise you to invest in it. If you want to know if TikTok is the right fit for your business, we can do an in-depth analysis of your industry and target market.